Logo for a bicycle rear light startup. They asked specifically for a non futuristic look and more something retro. I started with a stylization of an old retro bike and went on from there, adding a rear light as a referral for the product. The brand name, written in a customized serif font, followed the form of this icon to create a unified, rather clean but interesting look that make you watch just a little longer.

Logo design by Tom Claus